• Learning Activities and Assignments:

 

Quizzes, tests, or papers related to assignments and/or discussion topics may be given at any time.

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• Lectures/Discussions:

 

There will be a variety of design lectures revolving around the specific needs of students and projects such as:

 

Discussion on The Letter

Review of Principles of Design

Discussion on Humanism and the Body

> Presentation on Anatomy

Discussion on Enlightenment and Abstraction

Discussion on Monster Fonts and Nineteenth Century Advertising

Discussion on Type as Program

> Presentation on Classification

Discussions on Type as Narrative

> Presentation on Big Families

Designing Typefaces

> Presentation on Screen Fonts & Bitmap Fonts

Discussion on Text

> Presentation on Kerning and Tracking

> Presentation on Vertical Alignment

> Presentation on Dividing Space & Grids

> Presentation on Golden Section

The topics or their arrangement might change according to necessity.

 

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• Projects and Assignments:

 

These projects are intended to help students establish the ability to both create and develop an understanding of the principles of typography as they relate to visual organization and composition, information hierarchy, aesthetics, and the communication of ideas.

 

Of course Projects/Exercises and their order may change anytime to t the overall needs of the class.

 

Modular Type: designing a modular typeface based on geometric shapes.

 

Morticed Character: (Black Ink paper—Size: 14” x 17”): The the detailed replication and deconstruction of a typographic character, using tracing paper and ink pens.

 

Name Initials and images: Students create a hybrid design with combination of their name initials and selected silhouettes.

 

Illustrated Word:  The illustration of a word to capture visual embodiment of its meaning.

 

Image Substitution Exercise:  Combining meanings. Replacing one character in a word with and image, creating completely new meaning.

 

Type Categories: (Black Ink paper—Size: 14” x 17”): The replication of a character (uppercase and lowercase) in four different styles.

 

Event Hierarchy: (B&W) Create a small type notification with different hierarchy in mind.

 

Obeying the Rules: (3 or 4-Color (not process)—Size: 5.5” x 8.5”): Students will produce a multi-paneled booklet that feature guidelines on successful type usage (26 panels).

 

Type Specimen: (2 or 3-Color—Size: TBD): Design a poster to introduce one of the typefaces from the given list.

 

Typography Quote: Create a wall piece for a public restaurant, including a quote and other required information.
(In this semester-Fall 2018- the project might be changed to a new project with musical theme, according to real life play-list on one of public radio, for example 102.7 AM KissFM)

 

Public Presentation of Typographic Readings: Students will deliver a classroom presentation on one of the many reading assignments selected from Thinking With Type or they can deliver a presentation on a topic  by their choice. They must discuss their subject with instructor and get his approval. Students will also moderate a class discussion afterward if there are any questions.

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• Assessment and Evaluation:

 

The course grading criteria is based on students’ demonstration of the following:

 

y Development of concepts that are thoughtful, original and creative

y Careful attention to execution, technique and completion of projects

y Effective visual and verbal presentation skills

y Active and verbal participation in class activities and critiques

y Attendance with necessary materials and assignment preparation • Personal challenge and effort in project development

y Deadline compliance

y Maintaining currency with reading assignments

y Participation in class discussions

 

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• Grade Breakdown:

 

Critiques and feedback on main projects will revolve around individual critiques, round table critiques, and wall critiques.

Projects will be graded on personal challenge, self-motivation, and attitude in exploration in the development of self-generated graphic design imagery.

 

If a project is worth 10 points, its individual stages (thumbnail, rough, comp) are graded on the following point system:

 

10=Flawless

9= Excellent

8= Good

7= Average

6= Weak

 

Counting the final comp twice, the final grade on any project is based on the average grade of the individual stages, for example:

 

Initial Sketches: 8

Rough: 8

Final Comp: 9

Final Comp: 9

8+8+9+9= 34 / 4 = 8.5

 

A total of 100 points are possible for the course. Final course grades are issued based on a straight percentage: 93 points = A. Points will be allocated as follows:

 

Activity                                                                  % of Grade

 

Hand-warming (Define Typography)                                -

 

Exercise #1

Exercise #2

Exercise #3

Project #1 (Morticed Char.)

Project #2 (Words Assign. 2 parts)

Project #3 (Type Styles)

Project #4 (Typography Booklet)

Project #5 (Type Specimen)

Project #6 (TBA)

Midterm (written)

Final (written)

Presentation

Binder

Attendant/Participate

 

TOTAL

 

FINAL GRADE CRITERIA

A 93-100

A- 90-92

Clearly stands out as excellent performance and, exhibits mastery of learning outcomes

 

B+ 87-89

B 83-86

B- 80-82

Grasps subject matter at a level considered to be good to very good, and exhibits partial mastery of learning outcomes

 

C+ 77-79

C 73-76

C- 70-72

Demonstrates a satisfactory comprehension of the subject matter, and exhibits sufficient understanding and skills to progress in continued sequential learning

 

D+ 67-69

D 60-66

Quality and quantity of work is below average, exhibits only partial understanding and understanding and skills are not acceptable to progress in the graphic design

 

F 59-

Quality and quantity of work is below average and not sufficient to progress

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• Class Policies and Guidelines:

 

Attendance and Participation

 

• Roll will be taken in the first 15 minutes of the beginning of class

• Arriving to the class between 1:00pm - 1:15pm is considered a tardy

• Missing more than 30 minutes of class is considered an absence

• 3 tardies is equal to one absence

• Due to the nature of this intensive class, you can only miss one session. One missing will lower your grade one point. (ex: B to B-)

• If you miss 2 sessions, you will be dropped automatically.

• A doctor’s note will not excuse absences more than once

A medical withdrawal from the course is recommended for illnesses extending beyond 1 class session.

 

Late Work

 

The general answer is NO. But we will have a mutual agreement how we can handle late works, case by case, with a fraction of grade. Trust me! You may not want to practice this situation!

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• Students with Learning Disabilities:

 

Students seeking disability support and accommodation resources should contact the Disability Support Services (DSS).

The DSS has been designated as the campus authority to verify disabilities and to prescribe specific accommodations for students with documented disabilities.

Individualized programs are designed that enable students to compete academically on an equal basis with their non-disabled peers.

Academic accommodations and support services are available to students who have mobility, visual, or hearing impairments, chronic health conditions,

and/or attention, learning or psychological disorders.

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• Code of Student Conduct:

 

If you don't know it, its here.

 

Read it once for the rest of your academic life,

It is the same all around the world (almost).

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• Last but not least:

 

This class like my other classes is a two-way course. The purpose of this class is not solely for learning technical skills, but to develop our vision to look at things differently.

The art and design world has endless excitement to discuss. So, make yourself comfortable by bringing your point of view to this class while we respect each other and make a professional connection through this course. We all learn from each other. Let’s do it Titan Type I people.

 

-Omid

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4%

6%

2%

8%

10%

8%

15%

8%

8%

7%

8%

6%

6%

4%

 

100%