Art 223A Lettering and Typography (3) Prerequisite: Art 103, History, design and use of letter forms; the rendering and use of hand-lettered forms. (6 hours activity)
This course will cover the history, theory and practice of letter forms and typography as they apply to graphics,
advertising and other areas of design and visual communication.
Projects cover principles of typography, letter structure, typeface selection, fundamentals of computer typesetting, and typographic layout.
Art 103 / 2D Design-Foundation
Required Books (kind of):
These are our primary sources. It doesn’t mean you HAVE to buy them tonight,
but consider them as a thoughtful investment for your education and career:
m Thinking With Type
By Ellen Lupton; Princeton Architectural Press
m Typographic Design: Form and Communication
Ben Day, Philip B. Meggs, Rob Carter
m The Fundamentals of Typography
by Gavin Ambrose & Paul Harris
Grid Systems: Principles of Organizing Type
Typographic Systems of Design
Timothy Samara, Rockport Publishers
Stop Stealing Sheep and Find Out How Type Works
Erik Spiekermann and E. M. Ginger, Adobe Press
by Lewis Blackwell, Yale University Press
The Elements of Typographic Style
by Robert Bringhurst, Hartley and Marks
The Art of Typography
by Christopher Burke and Paul Renner, Princeton Architectural Press
A History of Lettering
Nicolete Gray, Phaidon Press
Texts on Type: Critical Writings on Typography
Steven Heller and Philip B. Meggs, Allworth Press
Grids: The Structure of Graphic Design
André Jute, RotoVision
A Type Primer
John Kane, Laurence King
Unjustified Texts: Perspectives on Typography
Robin Kinross, Hyphen Press
Stanley Morison, Nattali & Maurice
Typographically Speaking: The Art of Matthew Carter
Margaret Re, Princeton Architectural Press
Basic Typography: Design with Letters
Ruedi Rüegg, Van Nostrand Reinhold
Making and Breaking the Grid: A Graphic Design Layout Workshop
Timothy Samara, Rockport Publishers
Publication Design Workbook: A Real-World Guide to Designing Magazines, Newspapers, and Newsletters
Timothy Samara, Rockport Publishers
Type Rules: The Designer’s Guide to Professional Typography
Ilene Strizver, North Light Books
Printing Types: Their History, Forms, and Use, Volumes I and II
Daniel Updike, Dover Publications
Adobe Classroom in a Book (for PhotoShop, Illustrator, InDesign)
Develop an understanding and appreciation of typography’s important historical legacy
Develop an understanding of specialized terminology and knowledge relevant to typography
Develop the ability to understand, recognize and apply the elements and principles of typography
Develop and understanding of the elements and principles of design as they relate to type
Develop the ability to understand, recognize and apply practical typographic knowledge
Develop the ability to understand, recognize and apply various layout methods in relation to typography
Develop and demonstrate and understanding of typographic hierarchy
Develop research skills as they apply to typographic design solutions
Develop an understanding of- and adherence to- the design process, from research and concept through execution
Develop the ability to analyze, synthesize, and develop effective typographic solutions utilizing methods and skills in concept development and problem solving
Develop typesetting techniques through the use of industry-standard software (Adobe Illustrator, Adobe PhotoShop, Adobe InDesign)
Develop competency in technical skills applicable to graphic design—specifically, the fabrication of comprehensives and mock-ups.
Develop an demonstrate an awareness of the expressive, aesthetic, emotional and intellectual potential of type
Develop an understanding of the typographic capabilities and limitations of digital media—primarily interactive and digital multimedia communication in relation to type
Develop the ability to apply technical, aesthetic and conceptual understanding of typography in the evaluation of one’s own work and the work of others
Many of the supplies can also be purchased at Michael’s.
Register online or download Michael’s app to receive 20-50% off with weekly coupons.
Do not buy new supplies if you already have supplies from other classes.
If you are not sure about supplies please ask me!
Notebook for keeping notes and handouts
Binder (1/2" to 1") with at least 28 clear sleeves (not frosty)
Traveldrive, jumpdrive or flash drive with at least USB2.0 connection that can hold a minimum 1GB of data
14 x 17 inch Canson Tracing Pad
14” x 17” Cotton Comp Paper - Bienfang 360
Niji “Stylist” black fine tip pen
Black markers with 2 nibs such as medium & bold
(Sanford PM 98 works well)
Xacto Knife & #11 Xacto blades (bulk pack suggested)
3/16 inch thick Foamcore, black or white sizes TBD as needed.
3M Super 77 Spray Adhesive
3/4 inch White Artist’s Tape
C-Thru Ruler 18 inch (not centimeters)
Metal Ruler 18 inch
#2 Pencils (Ticonderoga works well)
18 x 24 Self-healing cutting matte
Metal T-Square 24 inch
Triangles beveled, 45, 30/60 degrees
Proportion Scaling Wheel
Schaedler Rulers are a smart investment for a designer
Portfolio case to carry/archive large size works
When you are going to shop at art supply stores take your student ID as most stores have student discount!
Quizzes, tests, or papers related to assignments and/or discussion topics may be given at any time.
There will be a variety of design lectures revolving around the specific needs of students and projects such as:
Discussion on The Letter
Review of Principles of Design
Discussion on Humanism and the Body
> Presentation on Anatomy
Discussion on Enlightenment and Abstraction
Discussion on Monster Fonts and Nineteenth Century Advertising
Discussion on Type as Program
> Presentation on Classification
Discussions on Type as Narrative
> Presentation on Big Families
> Presentation on Screen Fonts & Bitmap Fonts
Discussion on Text
> Presentation on Kerning and Tracking
> Presentation on Vertical Alignment
> Presentation on Dividing Space & Grids
> Presentation on Golden Section
The topics or their arrangement might change according to necessity.
These projects are intended to help students establish the ability to both create and develop an understanding of the principles of typography as they relate to visual organization and composition, information hierarchy, aesthetics, and the communication of ideas.
Of course Projects/Exercises and their order may change anytime to t the overall needs of the class.
Modular Type: designing a modular typeface based on geometric shapes.
Morticed Character: (Black Ink paper—Size: 14” x 17”): The the detailed replication and deconstruction of a typographic character, using tracing paper and ink pens.
Name Initials and images: Students create a hybrid design with combination of their name initials and selected silhouettes.
Illustrated Word: The illustration of a word to capture visual embodiment of its meaning.
Image Substitution Exercise: Combining meanings. Replacing one character in a word with and image, creating completely new meaning.
Type Categories: (Black Ink paper—Size: 14” x 17”): The replication of a character (uppercase and lowercase) in four different styles.
Event Hierarchy: (B&W) Create a small type notification with different hierarchy in mind.
Obeying the Rules: (3 or 4-Color (not process)—Size: 5.5” x 8.5”): Students will produce a multi-paneled booklet that feature guidelines on successful type usage (26 panels).
Type Specimen: (2 or 3-Color—Size: TBD): Design a poster to introduce one of the typefaces from the given list.
Typography Quote: Create a wall piece for a public restaurant, including a quote and other required information.
(In this semester-Fall 2018- the project might be changed to a new project with musical theme, according to real life play-list on one of public radio, for example 102.7 AM KissFM)
Public Presentation of Typographic Readings: Students will deliver a classroom presentation on one of the many reading assignments selected from Thinking With Type or they can deliver a presentation on a topic by their choice. They must discuss their subject with instructor and get his approval. Students will also moderate a class discussion afterward if there are any questions.
The course grading criteria is based on students’ demonstration of the following:
y Development of concepts that are thoughtful, original and creative
y Careful attention to execution, technique and completion of projects
y Effective visual and verbal presentation skills
y Active and verbal participation in class activities and critiques
y Attendance with necessary materials and assignment preparation • Personal challenge and effort in project development
y Deadline compliance
y Maintaining currency with reading assignments
y Participation in class discussions
Critiques and feedback on main projects will revolve around individual critiques, round table critiques, and wall critiques.
Projects will be graded on personal challenge, self-motivation, and attitude in exploration in the development of self-generated graphic design imagery.
If a project is worth 10 points, its individual stages (thumbnail, rough, comp) are graded on the following point system:
Counting the final comp twice, the final grade on any project is based on the average grade of the individual stages, for example:
Initial Sketches: 8
Final Comp: 9
Final Comp: 9
8+8+9+9= 34 / 4 = 8.5
A total of 100 points are possible for the course. Final course grades are issued based on a straight percentage: 93 points = A. Points will be allocated as follows:
Activity % of Grade
Hand-warming (Define Typography) -
Project #1 (Morticed Char.)
Project #2 (Words Assign. 2 parts)
Project #3 (Type Styles)
Project #4 (Typography Booklet)
Project #5 (Type Specimen)
Project #6 (TBA)
FINAL GRADE CRITERIA
Clearly stands out as excellent performance and, exhibits mastery of learning outcomes
Grasps subject matter at a level considered to be good to very good, and exhibits partial mastery of learning outcomes
Demonstrates a satisfactory comprehension of the subject matter, and exhibits sufficient understanding and skills to progress in continued sequential learning
Quality and quantity of work is below average, exhibits only partial understanding and understanding and skills are not acceptable to progress in the graphic design
Quality and quantity of work is below average and not sufficient to progress
Attendance and Participation
• Roll will be taken in the first 15 minutes of the beginning of class
• Arriving to the class between 1:00pm - 1:15pm is considered a tardy
• Missing more than 30 minutes of class is considered an absence
• 3 tardies is equal to one absence
• Due to the nature of this intensive class, you can only miss one session. One missing will lower your grade one point. (ex: B to B-)
• If you miss 2 sessions, you will be dropped automatically.
• A doctor’s note will not excuse absences more than once
A medical withdrawal from the course is recommended for illnesses extending beyond 1 class session.
The general answer is NO. But we will have a mutual agreement how we can handle late works, case by case, with a fraction of grade. Trust me! You may not want to practice this situation!
Students seeking disability support and accommodation resources should contact the Disability Support Services (DSS).
The DSS has been designated as the campus authority to verify disabilities and to prescribe specific accommodations for students with documented disabilities.
Individualized programs are designed that enable students to compete academically on an equal basis with their non-disabled peers.
Academic accommodations and support services are available to students who have mobility, visual, or hearing impairments, chronic health conditions,
and/or attention, learning or psychological disorders.
If you don't know it, its here.
Read it once for the rest of your academic life,
It is the same all around the world (almost).
This class like my other classes is a two-way course. The purpose of this class is not solely for learning technical skills, but to develop our vision to look at things differently.
The art and design world has endless excitement to discuss. So, make yourself comfortable by bringing your point of view to this class while we respect each other and make a professional connection through this course. We all learn from each other. Let’s do it Titan Type I people.