Art 223C - Type into Graphic Design

Instructor: Omid










Course Description and Prerequisites

223C Lettering and Typography prerequisites are Art 103 and 223A, or an approved typography course equivalent. In this course, technology and its application to typography and graphic design are examined. Digital applications as both technical and conceptual tools in the creative process are explored as methods for expressive type and graphic design solutions. Students enrolled in 223C should have a basic understanding of type anatomy and classifications.



Course Objectives and Learning Goals

• Study of aesthetic function and visual relationships of type and composition

• Understand the role of typography for design development as well as methods and process for unique design solutions

• Develop an understanding of how digital and traditional design tools are used for expression and conceptual process

• Explore typographic and image hierarchy for structure in visual communications

• Comprehend a symmetrical and asymmetrical composition and ASA relationships in a multiple page document

• Explore color theory and color schemes in relation to concept

• Develop time management and organization skills

• Develop presentation skills and professional work ethics

• Learn typographic syntax and visual semantics as a process and as a practical form of visual problem solving

• Explore typography and its relationship to image and symbol

• Demonstrate readability and legibility

• Explore digital applications and prepress processes as they relate to concept, design, layout and production



Final grades are evaluated based on three categories.

• Assignments and projects

• Attendance

• Participation

Students are evaluated based on process and documentation completing assignments on time, idea/concept, originality, execution, detail and following the specifications of each project description. Student professionalism will be assessed by a code of ethics,

attitude, attendance, work habits, participation and presentations.



Evaluated and graded on:

• Process

• Concept and design

• Layout presentation

• Attention to instruction and detail

Students are accountable for comprehending the written and verbal instruction for assignments.

Punctuation spelling, and proper grammar will be factors evaluated for projects overall grade.

Attention to detail on each assignment is critical. If you have a question or require clarification please ask.


A late assignment will be reduced by one full letter grade of the original grade received. Assignments may only be

(1 class day) late.


Assignment must be completed the class following the original due date, or you will not receive a grade for that project.

For example:

If the project is due on a Tues, the latest you may turn it in will be Thurs. You will not receive class participation for late assignments.

Projects may not be redone to enhance grade. Please make arrangement in advance if you have concerns about a deadline.

The last project of the semester must be turned in by the final exam day.

The final for this course as scheduled by CSUF is:

Thursday, May 9.

You will be informed in advance if this schedule changes.


We will have focus on 4 main projects and some smaller assignments:

1- Print project - 2 parts (will be deliver as a print in a binder and booklet)

2- Personal digital portfolio (Sketches on paper, final result will be online)

3- Website for a client

4- App for a client




Project 1 ---------- %15

Project 2 ---------- %20

Project 3 ---------- %25

Project 4 ---------- %25


Assignments ---------- %5

Certificate    ----------%10

Presentation ---------- %5


All the projects will be graded according to their development. Therefor delivering the final result will not be sufficient for complete grade.

Try to execute all the steps and follow the progress path.



Critiques are very important in the development of your work as well as your professionalism. If you miss a critique you will miss valuable group interaction. You are expected to present your work and share your thoughts on the work of others. Working in class is the most important process to improving skills and learning. Be prepared to work each class and bring materials that pertain to the assignments.




Class attendance is mandatory. If you have to miss a class, please let me know in advance. An absence may only be excused with physical verification example: physician note accident report)

You may be withdrawn from the course if you miss 2 consecutive classes at the beginning of the semester Arriving late to class is defined as 10 minutes. Arriving consistently late or leaving consistently early will result in an absence. If you are late or miss a class, it is your responsibility to get the information from other students or arrange to meet during my office hours.

Attendance is recorded each class and it is your responsibility to make sure you

will be called.

You may be absent three (3) times. After three unexcused absences you will receive a .4 grade drop in the course for each additional absence.


The final course grade will be the average of the individual assignments in-class participation and attendance. Art students

must achieve grades of C (2.0) or better in all art courses.



An incomplete may only be given to a student that has completed acceptable work in the class and can no longer meet deadlines due to conditions beyond control. A condition must be verified. Example: letter from a physician. An incomplete will NOT be granted due to poor grades or multiple absences.



Please-no food or drinks in the computer lab

Mute cells during class, use phones outside

Personal music ok with headphones

Bring a cutting surface for use with X-Acto blades

No spray mount or fixative in or around the buildings



All work must be original. Plagiarism (design or writing) will result in an "F'' on the project, and possibly a failure in the course. Use of imagery or existing art and written material must be approved by instructor No stock photography or clipart. You must be the creator of all text and imagery for this class.


Disability Support Services

If you require special accommodations, please bring this to my attention at the beginning of the semester Disabled Student Services is located in UH-101 (657) 278-3112.

Find more information on student rights and resources:



Suggested Resources

Thinking with Type, 2nd revised and expanded edition by Ellen Lupton


Learning Web Design: A Beginner's Guide to HTML, CSS, JavaScript, and Web Graphics 5th Edition


Solo Learn - sololearn.com


W3Schools - w3schools.com


Carter Day, & Meggs Typographic Design:

Form and Communication 5th ed


Lynda.com (access Lynda.com through Titanium student portal)



We will invest on some digital assets throughout the semester. For example you will need to acquire a domain name and host as your digital binder.

The rest of the tools you might need will find in your toolbox as general tool for any graphic designers.

Back-up device, USS drive, tracing paper or marker paper sketch pad 11x14, Pencils, pens, markers, x-acto blades


Blick/Utrecht Fullerton

601 North Placentia Ave, Fullerton, CA 714-528-8790


Art Supply Warehouse

6672 Westminster Blvd., Westminster, CA 714-594-9641


Lyon Art Supply

420 W. 4th Street, Long Beach



You need all of these: Photoshop, Illustrator, InDesign, Muse, XD and Bracket

Adobe Creative Suite: http ://sts.fullerton.edu/software

Dropbox (basic plan): https://www.dropbox.com


CSUF Print Services

Digital Printing Services, CSUF Library, 2nd Floor

Available to all CSUF students through Titanium